Monique Manso serves as VP, Brand Sales Director of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., reaching an audience of 6.9 million each month. She is charged with overseeing all advertising and marketing operations for the magazine and its website, PeopleEnEspanol.com, as well as the brand’s live event platform, which includes Las 50 Más Bellos and the annual Festival PEOPLE en Español.
Under Manso’s leadership, PEOPLE en Español has achieved tremendous growth including: expanded red carpet experiences and large scale live events for advertisers and consumers; heightened consumer engagement across mobile and social platforms; and a record-breaking September 2013 issue with 115 pages. New business wins in 2014 include, but are not limited to, Wells Fargo, Clarins, Sofia Vergara Fragrances, and PepsiCo.
Prior to joining PEOPLE en Español in 2011, Manso was Vice President of Time Inc. Corporate Sales where she was responsible for Time Inc.’s largest advertising contracts. Managing a team of corporate sales directors and working closely with the company’s world-class brands, she developed large-scale integrated corporate advertising programs and fostered new sales and marketing relationships. Under her management, the number of clients working with Corporate Sales & Marketing more than doubled, and she helped increase Time Inc.’s print market share significantly.
Previously, Manso was an account director at Condé Nast’s Bon Appétit, where she managed a range of retail, consumer electronics, and fashion accounts.
She also held several senior positions at the Condé Nast Corporate Media Group, including Executive Corporate Business Director, where she oversaw a team of ten media planning and buying professionals, and Corporate Sales Director, spearheading dozens of accounts in the food, liquor and home categories.
Before entering the publishing world, Manso managed the IBM business at Ogilvy & Mather, where she negotiated and maintained all global corporate contracts that included print, broadcast, online, custom publishing, research, and conference components. She was also responsible for the successful transition of the agency’s Latin America media department from Miami to New York.
Manso began her career at Ammirati Puris Lintas Worldwide, where she worked on the Sara Lee Corp., Elizabeth Arden, Unilever, MasterCard and Wrangler business.